Lead with authenticity and confidence

Helping professional women get the visibility, recognition and success they deserve.

We’re all driven to make a bigger contribution

But it’s hard to make a contribution when you don’t have a seat at the table.

Many organisations talk about diversity, equity, inclusion and belonging. But the hard truth is, women still struggle to get the recognition or roles they deserve. Instead the rewards go to those who are better at promoting themselves – predominantly men.

It’s time for that to change.

Lead Being You helps professional women stand out and step up into the leadership roles they deserve. And most importantly, to do so in their own way, on their own terms, according to their own needs and values.



Understand your value so you can show up with confidence.



Ensure your hard work and results get noticed and rewarded.



Get the recognition and support you need to grow as a leader.



Make a larger contribution in your workplace and the world.

Hi, I’m Ruth Friedman

I help professional women overcome the obstacles stopping them from getting the recognition their hard work deserves.

As women, we are conditioned to fall into supportive roles and keep quiet about our achievements, while others take the credit and get the promotion that is rightfully ours.

I have been there, so I know how soul destroying it is – but it’s also the reason I became an executive coach and founded Lead Being You.

With over 30-years of my own personal and professional development, and working with hundreds of clients, the Lead Being You model will help you to understand yourself better. You will dismantle your conditioned behaviours and can grow in confidence, so you can take ownership of your achievements and make an impact to progress your career.

Helping professional women and organisations overcome inequality


Get more recognition, visibility and success for all your hard work.


Address structural and institutional inequality in your workplace.

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What people are saying

“Working with Ruth has been life-changing. I have managed to connect more with my whole being and I value myself more. And I have seen this change reflected in many aspects, and in how I face different situations.”

Catalina Ramírez-Portilla

“I cannot rate Ruth highly enough. She is a fantastic coach who helped me in so many ways. I feel very grateful to her”


“With Ruth’s guidance, my life has transformed. I am amazed that at every session I learn something new about myself and I have something to think about and work on.”


“Ruth enabled me more and more to invest in my own capabilities, visions and dreams.”


“Using Ruth’s model, I was able to find a clear way to shift into a more empowering way of being.”

Vasintha Pather, Leadership and Organisational Development Specialist

How to work with Lead Being You



Book a free
consultation call



Complete the Lead Being You questionnaire



Feel supported in
taking positive action

Lead Being You - A webinar for Women in Leadership

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