Hi, I’m Ruth Friedman

At the beginning of my career, I worked in male dominant environments and I never could fathom things out. It seemed that different rules applied to me because I was a woman.

Rules that made it harder to be visible for my work even though I was working extremely hard. At the same time, it felt like my lazy colleagues were getting all the kudos, while all I could see was them bragging.

I was caught in a system that wasn’t set up for me, but I didn’t realise it at the time. I now work as an Executive Coach, often in science and tech-based industries where many of the women I work with report similar problems related to visibility, recognition and worth. And by working through the Led Being You model, I help women like you get the recognition they deserve for the great work they do.

My vision is to help women get more recognised for the work that they do and to support them to make the difference that they want to be making. I believe the world will be a better place, when women have a more equal footing in the workplace. This work has never been more important!

I have a passion for this work because I have had to deal with issues like this the whole of my working life and I know how tough it can feel. I want to support other women on their own journeys to greater recognition and impact. I have been supporting executive women since 2014 and now I am taking my work to the next level. For this I ask your help. I am looking for your feedback, your insights and your wisdom, to help me in this process. It will be very much appreciated.